Saturday, August 28, 2010

BaapKaMaal presents a unique initiative for promoting your brands/products/services on mobile devices through SMS.

Every SMS is consists of 160 characters, we provide you with 20-70 characters space out of 160 characters at the end of every free SMS message sent through www.BaapKaMaal.com  website.

HOW IT WORKS

When any user visit our website www.BaapKaMaal.com, he/she registers at our website and start using our free SMS service for sending SMS. When users send free SMS to other user, we append your promotional message at the end of each SMS based on Area and Time. We will be grateful if you can kindly browse our website www.BaapKaMaal.co.in to test the service yourself.

The key features of our services are following:

** Area specific targeting in following region - Andhra Pradesh, Assam, Bihar, Chennai, Delhi, Gujarat, H.P, Haryana, J & K, Karnataka, Kerala, Kolkata, Madhya Pradesh, Maharashtra, Mumbai, N.E, Orissa, Punjab, Rajasthan, Tamil Nadu, Uttar Pradesh (E), Uttar Pradesh (W), W.B & A & N
** Time specific targeting – Target your ads for a specific time
** Pay as you go prepaid plan – No setup charges
** Message gets delivered directly to mobile handset – Better than email or any other marketing medium
** Solicited message as it is being sent from one user to another user
** No hassle of typing mobile numbers
** Weekly delivery report
** Complete reporting of users and message delivery for further follow-up – Complete report with IPs, Mobile numbers (first 5 digits) but without message texts
** User can send maximum number of 5 messages to same users to get mileage out of promotional campaign.
** We can help you to find out actual lead generation rates.
** Extremely low cost for brand building and promotion - Better than TV, Radio and Print Ads Highly effective ads

FAQ

How BaapKaMaal mobile marketing is better than any other form of brand building sales promotion?

BaapKaMaal mobile marketing is unique and better in following ways

1. Cheap compared to any other form of marketing – TV, Radio, FM, Hoarding
2. Targeted result - Unlike email marketing/ hoardings/ FM ads where you cant target the right person, we promote on mobile as people cant ignore the handset. They may igore emails in junk or overlook a hoarding but SMS sent by a loved one cant be ignored which will also carry your promotional message.
3. Performance can be evaluated unlike other forms of marketing

How do I get reports and how often?
You will get report containing mobile numbers, date time message was sent and IP from where website was accessed.
best regards,
Team BaapKaMaal

providers of Bulk SMS, Web SMS, Free SMS, Buy SMS, SMS Gateway, SMS API

Short Message Service (SMS)

Short Message Service (SMS) is the text communication service component of phone, web or mobile communication systems, using standardized communications protocols that allow the exchange of short text messages between fixed line or mobile phone devices. SMS text messaging is the most widely used data application in the world, with 2.4 billion active users, or 74% of all mobile phone subscribers.[citation needed] The term SMS is used as a synonym for all types of short text messaging, as well as the user activity itself, in many parts of the world.

As suggested by the name "Short Message Service", the data that can be held by an SMS message is very limited. One SMS message can contain at most 140 bytes (1120 bits) of data, so one SMS message can contain up to:

160 characters if 7-bit character encoding is used. (7-bit character encoding is suitable for encoding Latin characters like English alphabets.)

70 characters if 16-bit Unicode UCS2 character encoding is used. (SMS text messages containing non-Latin characters like Chinese characters should use 16-bit character encoding.)

SMS text messaging supports languages internationally. It works fine with all languages supported by Unicode, including Arabic, Chinese, Japanese and Korean.

Besides text, SMS messages can also carry binary data. It is possible to send ringtones, pictures, operator logos, wallpapers, animations, business cards (e.g. VCards) and WAP configurations to a mobile phone with SMS messages.

One major advantage of SMS is that it is supported by 100% GSM mobile phones. Almost all subscription plans provided by wireless carriers include inexpensive SMS messaging service. Unlike SMS, mobile technologies such as WAP and mobile Java are not supported on many old mobile phone models.

One drawback of the SMS technology is that one SMS message can only carry a very limited amount of data. To overcome this drawback, an extension called concatenated SMS (also known as long SMS) was developed. A concatenated SMS text message can contain more than 160 English characters. Concatenated SMS works like this: The sender's mobile phone breaks down a long message into smaller parts and sends each of them as a single SMS message. When these SMS messages reach the destination, the recipient mobile phone will combine them back to one long message.

The drawback of concatenated SMS is that it is less widely supported than SMS on wireless devices.

An SMS center (SMSC) is responsible for handling the SMS operations of a wireless network. When an SMS message is sent from a mobile phone, it will reach an SMS center first. The SMS center then forwards the SMS message towards the destination. An SMS message may need to pass through more than one network entity (e.g. SMSC and SMS gateway) before reaching the destination. The main duty of an SMSC is to route SMS messages and regulate the process. If the recipient is unavailable (for example, when the mobile phone is switched off), the SMSC will store the SMS message. It will forward the SMS message when the recipient is available.

Following are the ways to send SMS messages from a computer / PC to a mobile phone:

DIRECT GSM MODEM

Connect a mobile phone or GSM/GPRS modem to a computer / PC. Then use the computer / PC and AT commands to instruct the mobile phone or GSM/GPRS modem to send SMS messages. You can use following AT commands to directly communicate with Modem.

AT command
+CMGS - Send message
+CMSS - Send message from storage
+CMGW - Write message to memory
+CMGD - Delete message
+CMGC - Send command
+CMMS More messages to send

FROM COMPUTER WITHOUT MODEM
Connect the computer / PC to the SMS center (SMSC) or SMS gateway of a wireless carrier or SMS service provider. Then send SMS messages using a protocol / interface supported by the SMSC or SMS gateway.

If you do not want to develop SMS software or applications but just want to use your computer / PC to send text messages, You can use a website like http://www.baapkamaal.com to register online and send free messages from computer. You can use PHP Curl utility to connect to any bulk SMS gateway and send text message

EMAIL2SMS

For this you need to have a fetchmail kind of service running which can authenticate based on subject line further passing it to SMS api.


Messaging Support matrix

Mobile network Standard Type SMS Availability Message Length Deployment
GSM 900 Digital Yes 160 Widely
GSM 1800 Digital Yes 160 Widely
GSM 1900 Digital Yes 160 Widely
TACS/ETACS Analog No N/A N/A
NMT Analog Yes N/A Eastern Europe
TDMA/D-AMPS Digital Yes N/A North America
NAMPS Analog Yes 14 alphanumeric
32 numeric North America
CDMA Digital Yes 256 North America
PHS Digital Yes N/A Japan
PDC Digital Yes N/A Japan
IDEN/NEXTEL Digital Yes 140 North and South America
TETRA/ Dolphin Digital Yes 256 Parts of Europe
Globalstar Satellite Yes 160 Truly global

Security Weaknesses of SMS is that SMS is vulnerable to DoS (Denial of Service) and identity spoofing attacks.


Abhishek Jain
Partner & Founder - BaapKaMaal
http://www.baapkamaal.com